It's summertime - time to hit the beach (for some), enjoy half-day Fridays (if you're lucky), and celebrate being done with the GMAT (for the overachievers). It's also time to start thinking about the upcoming MBA admissions essays. For anyone who thinks the hard part was the GMATs and that the essays are all about bullshitting (admittedly, this was me in 2008), get ready.....while there's no denying that the GMATs are a bear, the essays and recommendations are the core determinants of your fate.
As much as anyone says the essays are all about "bullshit", I don't know a single successful candidate who didn't use this task as an opportunity to do some serious contemplation about his or her future goals. As much as those questions might be dull, the why us why now question is actually very helpful for focusing your ambition into something tangible and realizable. The successful candidates are not the ones who see an MBA as the end, but rather as the means to an end. We are all so single-mindedly focused on getting the MBA (especially after the torture of the GMATs) that it is sometimes clouded as the actual goal. Don't make this mistake. There's nothing more dull to read than a why us why now essay that's all about the school and not enough about the candidate. Make me (the reader, the critic, the objective voice of reason) get excited for your goals, make me see the potential in your abilities, make me believe. After, this is the story of your life. Don't leave it up to chance - if there's a school that you pray to God every night before you fall asleep to get into, if there's a school that you know will change your life, don't you think you owe it to yourself to put forth the best package that you can?
blacksheepmba@gmail.com
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